Social media marketing.  A fad? Doubtful. It’s been growing at a rapid pace for sometime now. I think it’s here to stay. According to some experts, any companies who haven’t jumped on board and learned the ropes within the next three to five years will find themselves outside their industry loop.  That’s not where I want my companies to land!

I read an article in the December 2010 issue of Entrepreneur magazine called “Hit the links” by free lance writer Jason Daley that offers some ideas we can do to make social media marketing help us as it should. Through the development of a link collection, we can brand ourselves online, we can get noticed, we can improve our bottom line.

Basically we need to apply the same marketing etiquette to social media marketing that we’ve always applied to marketing in any other form. We need to be real. And honest. We need to have a strategy.

Social media is more than FaceBook and Twitter. His article lists a few more common tools. The best thing we can do is learn and apply.  Check out his article. You may learn something that when applied begins to catapult your business into the highest realms.

Cheryl Ann Wills, Co-Owner The Hard Bean Cafe

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