Delivering the best for a better economy

.I am so done with the doom and gloom predictors of our economy. The reality is, we the people can determine by our voice, our actions, our vote and our belief systems just where this economy is headed.

One way we as small business owners can help steer the direction of this country is by understanding that the businesses still standing today are ready and willing to do what it takes to be more than survivors. The CEOs and other decision-makers of today’s businesses understand what it will take for them to become beacons in their industry’s future.

One way for them to stay on top is by contracting for premium services and product.

As Brian Sullivan, CSP, writes in his article “Are you worthy of a higher margin?” in the online issue of Small Business at www.ithinkbigger.com they will do contract for premium as long as the product or service is worthy of a higher price. Premium products generally mean higher margins for the seller. When both the buyer and seller benefit at a higher level, our economy begins to reflate.

Do look at Sullivan’s article for thoughts on how you can make sure your prospects and clients know your company is the one they want to buy from. And then move forward believing in the best economy for us all in 2011.

Cheryl Ann Wills, co-owner The Hard Bean Cafe in Grandview, MO

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