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Small business is the backbone of this country's economy. This blog is dedicated to helping small business owners succeed by posting information that is useful and timely because business matters.
What We're About
Wednesday, July 27, 2011
Future Plans Underway for 150 Highway in Grandview
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Monday, July 25, 2011
Social Safety Nets: How Safe?
Read the article referenced above, here: http://www.businessinsider.com/is-a-strong-social-safety-net-harmful-to-economic-growth-2011-7
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Monday, June 27, 2011
Motivating Employees to Connect with Customers
The article notes that that employees who hear directly from the customer about how the companies products or services helped them, the more motivated the employees were and the more they sold.
The article also gave several ideas to connect employees with customers they might not otherwise meet:
1. Send Employees to Events
2. Hold Customer Events
3. Hold Focus Groups
4. Gather Testimonials
5. Speak Out
For example as in Item #3, the Grandview Chamber this year is hosting a series of focus groups by business type or neighborhood to gather information that staff will use for our future business plan. These "Business Matters" events help clarify what we are doing right and what we need to focus on as a team in the future. It helps all of us feel appreciated, yet motivates us to face new challenges.
For the full article, please go to http://www.openforum.com/articles/5-easy-ways-to-motivate-employees-and-connect-with-customers. If you haven't already been invited to a Business Matters Focus Group, we hope you'll watch for your invite and attend!
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Thursday, May 26, 2011
The E-Myth
The E-Myth, or Entrepreneurial Myth, states that most new businesses are not started by entrepreneurs who set out to build a strong business but by technicians who enjoy the hands-on work themselves. Because of the natural bias, most business owners focus on working IN their business when really they should be working ON their business.
There is, however, a simple and effective way to offset the E-Myth tendency. Instead of looking at the business as a one-off operation, the owner should consider the business to be a prototype for a large number of franchises that will be added at a later date. By adopting that mindset, the business owner will not only participate in the business as the technician but will also act as a manager by putting systems and controls in place as well as an enterpreneur who has a vision of how the business can create sustainable added-value for key stakeholders.
A business that is built and managed by someone who combines the approach of the technician, the manager and the entrepreneur will have a far greater chance of future success than one guided by someone thinking like a technician alone.
For those who would like to explore the E-Myth concept further, check out their blog at www.e-myth.com/blog/
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Wednesday, May 11, 2011
From a Consumer's Perspective
As a fairly typical average consumer, I thought that I would share my and my wallet’s perspective as to where I shop and why. I fit into several different target markets -- mid-thirties, female, homeowner, and some disposable income to spend. I love a bargain and try to stretch my dollar as much as the next person, but I am also willing to spend a little bit more money to stay closer to home, have great service, find unique items, and support locally owned businesses. So what is it specifically that draws customers like me to seek out small businesses?
Location. I am not just talking about what is close to home. Most of us spend at least eight hours a day at work. With our time being stretched thinner and thinner, we are all looking for ways to make our life easier. If I can schedule an eye doctor’s appointment or drop off my grandmother’s pearls at the locally owned jewelry store down the street from my office I will. Lunch breaks are not a break for most of us anymore; they are a time to run errands, make appointments and try to eat a few hundred calories in between. Having a great little business down the street from my house also makes my life easier. I can drive by it on the way home or make a quick shot up on the weekend. Who wants to spend all that time in the car traveling to the closest shopping Mecca and fighting the traffic to buy a simple graduation present? Having something that I can walk to, bike to or just drive a few blocks is a much better way to spend my Saturday afternoon.
Size. I may have been born in Texas, but I do not follow the “bigger is always better” creed. Don’t get me wrong, I can spend hours going through the racks at Marshalls or wandering the isles of Lowes, but generally I have a limited amount of time. Inside a smaller store I don’t get lost wandering the endless maze of isles. I don’t stand in line for 30 minutes buying impulse packs of gum and magazines. Sometimes I think we forget how quaint and welcoming smaller places can be.
Service. Great service goes a long way. While I have received great service at large scale chains and stores, I generally love the more personalized service that I get from my small store that knows me by name. There is something to be said for being greeted by your first name when you walk in the door. Small businesses have a great advantage in one-on-one customer service interactions. Receiving personalized service and flexibility from smaller service based businesses creates repeat customers and a strong referral network.
Unique & Local Products. One thing I love about smaller shops is their ability to bring in unique and often times locally made goods. When it comes to dressing, decorating and gift giving nothing makes you feel better than knowing that you have something that no one else will. Supporting local craftsman and artists is important to me. I won't lie; I have taken full advantage of the bragging rights that it lends itself to also!
There are many more reasons --some tangible and some abstract -- that compel me to open my wallet to small businesses. Yes, large retailers and service providers are vital and thriving entities in our society, but our communities are made up of all businesses, small, medium and large. How sad would we be if all of our beloved small business shops and services closed their doors?
Submitted by Angela Brincefield.......................We encourage your comments. Be sure to read the Bloggers' Guidelines posted in the footer of this blog. Especially see item 6 regarding anonymous accounts & postings. Thanks for joining the discussion!
Tuesday, May 10, 2011
What's In a Name?
An article written by Phil Davis on Entrepreneur.com details how important an effective name is to a business. “Naming a business is a lot like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. If it's off, even just a bit, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing a name for your new business is vitally important, you're right.” (http://www.entrepreneur.com/startingabusiness/startupbasics/namingyourbusiness/article76958.html)
Expert opinions bounce between abstract names and immediate descriptive names. Abstract names have worked amazingly well for companies like Monster.com and Yahoo. But at the same time, their marketing and branding campaigns helped gain them name recognition. Some prefer that the consumer be able to instantly recognize what it is that your business does by its name. It is all a matter of personal preference and what you want to be able to build your business identity and brand around. In an article written on April 28, 2011 for Businesszoom.com, Kevin Grames outlines the five helpful tips below for choosing a name.
(http://biznesszoom.com/is-your-business-name-important/ )
• The name should appeal to you and your potential customers. Remember it is more important that you attract business then it is that you think your name is cool.
• Your business name should be comforting to customers. Most consumers do business based on an emotional attachment. If you tap into these emotions your business may grow quickly.
• Stay away from long and confusing names. They can be hard to remember and pronounce and consumers tend to shy away from them.
• Do not use names that only you understand or know the meaning behind them. They only tend to confuse customers and do not normally convey what your business is about.
• Finally do not use “Inc” after your name if you are not actually incorporated.
Don’t be afraid to enlist help from employees, friends, family and even clients. There are many companies that also provide professional assistance in coming up with business names and branding strategies. Having three to five back-up choices is also a good plan. Be sure to check with the secretary of state’s website to ensure that your desired business name is not already in use; you do not want to get caught up in trademark infringement. Another important aspect of a name to consider is the domain name. Company websites are an essential part of business today. Don’t be afraid to be witty and creative! But do remember to write it down, spell it out, and make sure that it cannot be confused with something else. While we all want our company name to be known, we don’t want it known because it was sexually suggestive or sounded like a curse word when spoken too fast.
Submitted by Angela Brincefield...........................................................We encourage your comments. Be sure to read the Bloggers' Guidelines posted in the footer of this blog. Especially see item 6 regarding anonymous accounts & postings. Thanks for joining the discussion!
Friday, April 29, 2011
Calling Entrepreneurs: Maker Faire In Kansas City
Maker Faire: Kansas City is an event guided by the staff of MAKE magazine and is organized by Kansas City-based organizations. The goal is to bring together makers, crafters, inventors, scientists, artists to showcase their talents and products to the public.
The event is accepting application to exhibit though May 6th. Interested persons must go on-line to register. There is no cost to have a booth unless the Maker is a Commercial Vendor who plans to sell products. In that case, there is a $100 fee.
For more information, visit the web site at info@makerfairekc.com
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Friday, April 22, 2011
Should you have a business in Kansas or Missouri?
Fate? When we moved to the MidWest from New Jersey, we didn't own a business. We chose Missouri because we could quickly move into a house that fit our needs. It could have been Kansas!
This report is encouraging for all local small business owners, especially those in Missouri. It is also helpful for those who are planning a move in the near future.
Cheryl Wills, CoOwner The Hard Bean Cafe
Cheryl Ann Wills
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Thursday, April 21, 2011
Kudos to the Marines AND Sears
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Wednesday, April 20, 2011
Start Up America Partnerships Get Google Boost
Google just announced their commitment of up to $100 million to the Startup America Partnership—an alliance of the country's most innovative entrepreneurs, corporations, foundations and other private sector leaders. This money is to be used "for companies to promote their business with Google advertising over the next year."
Check out the link about Startup America Partnerships if you have not heard of it. I am grateful for those who have formed this program to help U.S. small business. Surely this partnership will have a positive, enduring impact on our country. What do you think?
Cheryl Ann Wills
co-owner The Hard Bean Cafe
Cheryl Ann Wills
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Tuesday, April 5, 2011
What SBA Offers to Help Small Businesses Grow
Tuesday, March 29, 2011
How the Disaster in Japan Could Affect Your Business…
Friday, March 25, 2011
Does Your Business Have A Plan?
I think there are many important lessons to be learned from this true story. The one lesson I want to focus on for business owners is the critical importance of developing a written plan for your business. For those business owners who have a business plan – congratulations! I will speak to your situation shortly.
For those business owners and want-to-be business owners, developing a business plan is one of the most critical steps you must complete if your business is going to survive and thrive over the long haul. If I could provide some insight into how you can develop a business plan, I offer the following:
1) Write the business plan yourself. Please don’t let someone else, who is not a partner in the business, write your business plan. You and your partners are the ones who have the idea, the vision, and the ability to translate that vision.
2) Don’t be afraid of the reading, writing and researching required to develop your plan. I have found that as I research, I actually learned more about my industry, my competitors and myself in the process.
3) The resources available to develop your business plan are innumerable. Resources can be found at your local public library, online through your local public library, magazines, on the internet, the Small Business Administration, your local chamber of commerce, your local SCORE (Service Corps of Retired Executives), Small Business Development Centers, and University Extension offices, just to name a few.
4) If your plan is to secure external financing (funds outside of your own capital/equity), you should begin developing personal relationships with potential funding partners whether they are credit unions, community banks, larger banks, high-net worth individuals or others. Be honest with them, tell them exactly what you are doing and that you might look to them for financing.
5) Do you have an Advisory Board? Do you have a group of people you trust that can provide advice, counsel and feedback (honest) on your business plan such that you can revise your plan to make it higher quality.
6) In your discussions with commercial bankers, have you asked them if they might allow you to review the business plans of potential businesses that they rejected? These plans and discussions with your potential lender can be very valuable in understanding what a loan committee is looking for.
For those business owners that have a business plan, when is the last time you looked at it to assist you in making a decision in your business? If you spent the time to develop your plan, you must spend time using it on a regular basis to make decisions in your business. A business plan is a living document that will change over time but it is the foundation upon which your business was built. I urge you to spend time in your business plan and make the necessary changes using the steps I mentioned. I wish you all the continued business success you can handle.
Submitted by Chris Chiodini, Community Development Director, City of Grandview............................................We encourage your comments. Be sure to read the Bloggers' Guidelines posted in the footer of this blog. Especially see item 6 regarding anonymous accounts & postings. Thanks for joining the discussion!
Tuesday, March 22, 2011
So You Want to Start a Business in Grandview, Missouri?
Wednesday, March 16, 2011
Article in Thinking Bigger Business Magazine
March 2011 Vol 20, Issue 3 (Copied with permission)
See the Light for Cost Savings
Reducing lighting usage can help the environment and your bottom line.
By Monica Bury
We are bombarded daily with news reports about how energy usage is going up. Some reports indicate that demand for energy will double in the next 10 years. We are competing in a world-wide race for energy resources, and there are even plans to build more power plants in our area to meet these ever-increasing needs. Energy related expenses affect your company’s bottom line, and make it difficult to hold down costs to your customers. Is there anything you can do to help reduce energy demand and save money in the process?
The answer could be as simple as turning on a light—or at least one that saves you money.
Illuminating Costs
Your business runs on energy. The costs are mostly variable, with the prices of these commodities being driven by supply and demand. Most are regulated by government agencies, and they try to keep the costs down to the end user. Still, energy costs eventually will go up.
The three primary areas that use energy in a business are production (equipment), heating and cooling (HVAC) and lighting. Lighting represents anywhere between 30 percent and 70 percent of your total energy costs. How can you reduce your lighting usage and thus add money to your bottom line?
Power Down Your Energy Needs
Having an energy audit, specifically a lighting audit, can tell you whether you are using too much energy for lighting. Inefficient lights can use more than twice as much energy as energy-efficient lighting.
Most manufacturing environments use high intensity discharge lights (HID), which typically use around 465 watts of energy per light. They also put off radiant heat that adds to your summertime cooling costs. Energy efficient lights can use at as little as 221 watts of energy per light while producing the same amount or more light. These lights also run much cooler, thus reducing additional heat output that results in more less A/C usage in the summer months.
These newer, efficient lights also have several other important benefits. The light levels they produce generate nearly 50 percent more light output than HID’s, thus improving the ambient light in an area. This improves morale, productivity and safety. These factors, along with lower maintenance costs, give energy efficient lights a big edge on existing fixtures. Incorporating instant on/off motion sensors will further increase your savings. Plus, additional savings can be found by retrofitting fixtures in office environments as well.
These lights qualify under the Kansas City Power & Light (KCPL) rebate program and, in most cases, can be expensed off your taxes in the year they are installed (EPACT). These additional cost reductions usually make your ROI for the project to between one and two years.
Below is an actual project:
Fixture Quantity X Wattage X Hours of operation /1000 = Kilowatt hours X energy rate
Existing HID Fixtures in Printing Facility
237 Fixtures X 465 Watts X 8760 Hours /1,000 = 965,395 Kilowatt Hours X $.069 electricity cost per hour = $66,612.00 per year
New High Bay Fluorescent Fixture in Printing Facility
237 Fixtures X 221 Watts X 8760 Hours /1,000 = 458,823 Kilowatt Hours X $.069 electricity cost per hour = $31,659.00 per year
Savings
Total Investment $78,093
KCPL estimated Rebate $28,672
Epact 2010 Estimated $20,731
Net Investment after Rebate/EPACT Deduction $28,690
Verifiable annual electrical savings (lighting) $34,953
Project will pay you $6,262 in first year
Project Pre-tax ROI 121.8%
Money in your pocket all subsequent years: $34,953
Old Monthly energy cost $5,551
New Monthly energy cost $2,638
Money in your pocket each month $2,913
The rebate by KCPL will be confirmed before the project begins.
As you can see, it was well worth it for this customer to replace their lights. Under the current economic conditions, or even in the best of times, it is always good to be able to lower your overhead and variable energy costs. Doing so will allow you to put more money on your bottom line.
Monica Bury is CEO of Pro Circuit, Inc., an electrical contractor performing commercial and industrial electrical and low-voltage service and construction since 1993. Pro Circuit has performed hundreds of lighting audits and installations.
Posted by Boyd Nolen, Pro Circuit, Inc......................................................................We encourage your comments. Be sure to read the Bloggers' Guidelines posted in the footer of this blog. Especially see item 6 regarding anonymous accounts & postings. Thanks for joining the discussion!
Tuesday, March 15, 2011
Small Business Resource
I also found local publications regarding businesses in your area are also good sources of information. One publication, thinking Bigger Business, is an exceptional forum for this type of business knowledge. Each month they have many articles from various authors, most of whom are business owners, or experts in their field, that detail out many of the issues businesses are going through, along with some ideas on how to solve problems and/or save money, which means bigger profits!
thinking Bigger Business's website is http://www.ithinkbigger.com/
They offer a monthly magazine and/or an email web version.
It is nice to read and see other business people with similar issues to our own problems. It is also nice to get some possible solutions for those issues.
Posted by Boyd Nolen, ProCircuit Inc...................................................................................................We encourage your comments. Be sure to read the Bloggers' Guidelines posted in the footer of this blog. Especially see item 6 regarding anonymous accounts & postings. Thanks for joining the discussion!
Wednesday, March 2, 2011
Upcoming Events for KC Area Small Businesses
Visit their website to see if there are any valuable classes that you could be taking to further your business advantage.
http://www.kcsourcelink.com/
Submitted by Angela Brincefield
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Inspiring Story: 5 Guys Burgers & Fries
http://www.inc.com/magazine/20100401/jerry-murrell-five-guys-burgers-and-fries.html#
Submitted by Angela Brincefield
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Tuesday, February 1, 2011
Deal of The Day Websites - Do They Work?
"deal of the day" websites, such as Groupon. Diane Sawyer with Good Morning America called it, "A new online shopping trend sweeping the country...community by community, mailbox by mailbox.". So, what exactly are they and do they work?
Groupon and it's most successful competitor, Living Social, offer targeted geographical advertising geared towards a mass group of potential customers through a one-time highly discounted offer. Grandview business and chamber member MaidPro has used Groupon twice and Living Social once. "Financially it [Groupon] has been a huge success and that is why we are going to run it again," reported Owen Carr with MaidPro. Carr did state that there are downsides with the deal of the day sites that businesses need to be aware of. Due to the high volume of people redeeming the one-time discounted offer all at the same time, a businesses job costs rise significantly during that time. For many small businesses, the workload can be overwhelming "...and it takes a lot of customer service and sales to service nearly 250 random prospective clients for free more or less," states Carr. Keeping staff excited and happy during this potentially hectic time can be difficult as well. It is imperative that a business know how much volume it can handle without sacrificing quality before moving forward with a special promotion such as this or that business runs the risk of being overwhelmed and leaving customers and potential customers unsatisfied.
For Carr, and many other businesses, the real opportunity with these sites and one-time offers comes in gaining that repeat customer, referrals, and the opportunity to upsell services and goods. MaidPro has seen a 10% recurrence rate from initial users. The Groupon weebsites posts several testimonials from business users with a 95% satisfaction rate. According to Groupon businesses receive new customers, measurable marketing, larger exposure and a new younger eager audience. All without any out of pocket costs. How does this work you ask?
A company decides to utilize one of the deal of the day sites, signs up through the site and agrees to offer one deal per day to potential viewers or customers. A predetermined number of people must purchase said deal or it becomes void. The deal of the day site then takes a cut from the purchases from the participating business. Customers who purchased said deal then contact the business to redeem the special one-time discounted offer. Due to the electronic nature of this tool, it lends itself to being able to link up to the many social media outlets as well; therein amplifying the potential customer and referral base through Facebook, Twitter and the many other social media outlets. Purchasers can "share" the link with their "friends". Living Social even offers a reward for purchasers to share their link. If three of their friends purchase the offer using the link the sent them, then that person's purchase becomes free. This is a great way for a small business to get their name out, with very little effort or cost to them. Groupon user Suzanna Linden received an offer for a 4-pack of discounted passes to a local water park. As she does not have children, she passed the offer to her boss who does. She states that she has been using Groupon for approximately a year now and loves the diversity of products offered, " Using Groupon seems ideal for a business looking to quickly boost sales and gain new customers," she believes.
There can be no denying that technology is changing the way we do business. Deal of the day websites such as Groupon and Living Social are embracing the new tools and bringing them to businesses. While they may not work for every business model they do have success stories and as time moves forward it will be interesting to see how they survive and evolve to stay relevant and how businesses will use them. Visit the sites to see how they work or sign up to receive the specialmoffers yourself.
Www.grouponworks.com
Www.living social.com
Posted by Angela Brincefield, Office & Publications Manager, Grandview Chamber of Commerce
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Wednesday, January 19, 2011
The energy and hope of 2009 rings true today in Grandview
Grandview Mo area: Burgeoning Economic Development
submitted by Cheryl Ann Wills, c-owner The Hard Bean Cafe (one of the businesses mentioned in this article)
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Tuesday, January 18, 2011
Micropreneur?
SUBMITTED BY Cheryl Ann Wills, co-owner The Hard Bean Cafe, Grandview, MO
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............................................................................................................We encourage your comments. Be sure to read the Bloggers' Guidelines posted in the footer of this blog. Especially see item 6 regarding anonymous accounts & postings. Thanks for joining the discussion!
Friday, January 14, 2011
Delivering the best for a better economy
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Thursday, January 13, 2011
Networking - It Really Does Works!
So, what happened to reaffirm my belief in networking events? A group of two dozen business professionals were gathered drinking coffee and eating scrumptious doughnuts in below freezing temperatures at 8:00 a.m. and as introductions were made around the room, an amazing thing happened. One gentleman introduced himself and his company and without missing a beat, the gentleman to his left stated that he uses his financial planning services and can personally vouch for him keeping his money safe and secure. As soon as that was said, another gentleman said, "Well, I need to make an appointment with you then for my company's retirement plan". Another person introduced their company that provides waste roll-off containers for construction companies and was promptly given a card from a construction company executive and told to call and make an appointment for a quote. Two more stories like these happened all in just a matter of thirty minutes! As the event wrapped up, the aforementioned financial planner was securing an appointment and a duct cleaner was scheduling an appointment for an estimate.
Not bad for a free networking event, eh? Granted, it was very cold but I highly doubt that any of these businessmen were worried about the temperature as they opened up their appointment calendars. So the next time you get an invite to a networking event, you could say, "It's always the same 20 people who just come for the free coffee and isn't worth my time," or you could say, "Meet new people and market my business with little to no cost or effort - I'll definitely be there." Who knows, it could be you pulling out your appointment calendar - then you will be the one saying what I am, "Networking, It Really Does Work!"
posted by Angela Brincefield, Grandview Chamber of Commerce
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Wednesday, January 12, 2011
Identifying Small Business Resources
- Visit your local library! While almost all of us have visited the library for story time with the kids, help with that pesky research paper or to check out the latest crime novel, we forget that the library is also a vast resource for business. Databases, Databases, Databases! Would area consumer statistics by zip code help you target your marketing dollars best? What about researching your competition or developing lead lists? Your library can give you access to national databases that large businesses bay top dollar for. Need tax and legal forms? The library probably has them on-line for you to download. Don't forget about the many business books they offer - from how-to's to inspiration - there is sure to be a subject that can improve your business. And best of all - most of them cost nothing to join and many of the fabulous resources can be accessed from the convienence of your home or work laptop!
- Mid-Continent Public Library: http://www.mymcpl.org/
- Kansas City Public Library: http://www.kclibrary.org/
- Johnson County Library: www.jocolibrary.org/business
- State Career Centers offer much more than unemployment checks. Career centers offer employment recruiting and training to meet your demands, including job postings, referrals, screenings, assessments, training strategy development, job fairs, internship development and on-the-job training reimbursement programs. Many of them also offer resource areas with computers, printers, faxes and copiers for your use. There are special state and federal programs that you or your business may qualify for as well.
- Missouri Career Center(s): http://www.feckc.org/
- KansasWorks: http://www.kansasworks.com/
- Development, Counseling, Mentorships, Resource Centers, Networking & the list goes on! There are so many valuable organizations in the KC area offering help to small businesses, how can you not take advantage of their experience? Consulting services, equipment and software usage, network of large, medium, small and non-profit organizations, mentors, and so much more.
- SCORE: http://www.scorekc.org/
- Small Business Development Centers: KS 913-469-3878/ MO 816-235-6063
- Business Resource Center: 816-235-6675
- Missouri Enterprise Business Assistance Centers: http://www.missourienterprise.org/
- SourceLink: http://www.sourcelink.com/
- Small Business Administration: http://www.sba.gov/
- Women's Business Resources. Many woman owned businesses face special struggles when starting a new business. Be sure to utilize the many resources targeted to help with these struggles.
- Women's Business Development Center: http://www.wbdc.org/
- Missouri Child Care Resource and Referral Network: http://www.moccrrn.org/
- eWomenNetwork, Inc.: http://www.ewomennetwork.com/
- Office of Equal Opportunity: wwww.oa.mo.gov/oeo
- Missouri Women's Council: http://www.womenscouncil.org/
- SBA Women's Business Center KS: 913-492-5922/ MO:816-235-6146
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Tuesday, January 4, 2011
It's a new year: time to clean up
I have been cleaning out closets and drawers and tossing, tossing, tossing. It’s that time when I want to use the new year calendar event as a mid-year re-group, re-focus, re-evaluate, re-start. Cleaning up the stacked junk all around helps me.
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Saturday, January 1, 2011
Does your business stand out?
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